How to
Fundraising using EDDM® – Good or Bad Idea?
You don’t generally see Every Door Direct Mail® (EDDM®) flat-rate being used for not-for-profit appeal mailings, and you might wonder why that is? Even if your organization lacks formal USPS not-for-profit authorization – perhaps because it doesn’t have a qualifying IRS 501(c)(3) incorporation designation – the commercial rates are still pretty attractive around 20 cents…
Read MoreUnusual Uses of EDDM® – Crowdfunding using EDDM®
This write-up speaks directly to the basic steps of crowdfunding, and, how to use direct mail to achieve the fundraising goal. Our company has done crowdfunding before with direct mail and feels qualified to provide specific, practical guidance from direct experience. Introduction Raising capital through online crowdfunding, while relatively new as an industry, has quickly…
Read MoreRetrieving Lost or Stolen Property with EDDM
Introduction Have you ever had something stolen off your porch? A bike, chainsaw, a kayak, a lawnmower, etc.? Damn, right? What to do? How about having your cat away and not come back? Sad right? What to do? Most people would, as a first step, file a police report and provide all the relevant details: …
Read MoreSell More Pizza using Every Door Direct Mail: Here’s How
It’s a challenge to compete in the pizza world and sell more pizza: Get new customers to come to the shop. Get current customers to come more often. Get all customers to spend a bit more when they come, or when they order. Those three statements are the marketing goals of most pizza shop owners…
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