You don’t generally see Every Door Direct Mail® (EDDM®) flat-rate being used for not-for-profit appeal mailings, and you might wonder why that is? Even if your organization lacks formal USPS ...

This write-up speaks directly to the basic steps of crowdfunding, and, how to use direct mail to achieve the fundraising goal. Our company has done crowdfunding before with direct mail ...

Introduction Have you ever had something stolen off your porch?  A bike, chainsaw, a kayak, a lawnmower, etc.?  Damn, right?  What to do?  How about having your cat away and ...

EDDM can be a great way of advertising, but there are an equal number of ways to screw it up. That's why we broke down decades of direct mail advertising ...