Fundraising using EDDM® – Good or Bad Idea?

You don’t generally see Every Door Direct Mail® (EDDM®) flat-rate being used for not-for-profit appeal mailings, and you might wonder why that is? Even if your organization lacks formal USPS ...
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Unusual Uses of EDDM® – Crowdfunding using EDDM®

This write-up speaks directly to the basic steps of crowdfunding, and, how to use direct mail to achieve the fundraising goal. Our company has done crowdfunding before with direct mail ...
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Stolen mountain bike on trail

Retrieving Lost or Stolen Property with EDDM

Introduction Have you ever had something stolen off your porch?  A bike, chainsaw, a kayak, a lawnmower, etc.?  Damn, right?  What to do?  How about having your cat away and ...
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Top 5 EDDM Best Practices

Top 5 EDDM Best Practices & Mistakes to Avoid

EDDM can be a great way of advertising, but there are an equal number of ways to screw it up. That's why we broke down decades of direct mail advertising ...
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